Sony postpones PlayStation 5 event scheduled for June 4 due to ongoing protests. “While we understand that players around the world are excited to see PS5 games, we don’t think the time is right to partySony says in a Twitter message. “And for now, we want to step back and allow bigger voices to be heard“
Sony makes clear reference to the reaction to George Floyd’s death in Minnesota, and the resulting protests in the United States and around the world. Sony planned to use Thursday’s event to showcase PS5 games, promising an hour-long event with a first glimpse of some of the games people will be playing when PlayStation 5 launches during the holiday season .
But, companies are probably well advised to delay their marketing plans. Large protests have taken place in major American cities, providing shocking examples of police brutality. The riots began last week after Floyd’s death, and intensified significantly over the weekend. Twitter last week even warned of the president’s tweet against looting to “glorify violence.”
Sony’s decision follows a similar move by EA to delay its Madden NFL 21 event, and Google’s decision to delay the announcement of its beta version of Android 11. Sony has not yet announced a date and time for the event, and in the tweet, she said she expected players to be disappointed with her decision.
While some may describe it as a polarizing political gesture – just look at the responses to the tweet – Sony cleverly avoids launching a new product in a turbulent period for many of its customers.
—PlayStation (@PlayStation) June 1, 2020
There is still time for an announcement
A few hours before the publication of this tweet, the PlayStation Twitter account published another which said: “We denounce systemic racism and violence against the black community. We will continue to work for a future marked by empathy and inclusion and stand by our black creators, players, employees, families and friends. #BlackLivesMatter” So, with this commitment to empathy and solidarity with the black community, it is hardly surprising to see Sony postpone Thursday’s presentation until further notice.
– PlayStation (@PlayStation) June 1, 2020
The excitement around the Sony event is immense, and understandable. Indeed, this will be our first look at the games of a new generation console that excites many of us. That said, Sony is unlikely to delay the event for too long, and allowing other conversations to take place on Twitter is a respectable decision. There will be plenty of time to talk about the next generation of consoles in the near future – for now, it may be best to stay focused on what really matters.