GTA 6 could be released in 2023. According to the VentureBeat report, Take-Two shows that the company plans to spend $ 89 million on marketing between April 2023 and the end of March 2024 – this is a huge spike and, as the report points out, more than half of the marketing budget planned for any other fiscal year in the next decade.
This led industry analyst Jeff Cohen to predict that this spike is due to the fact that GTA 6 is expected to be released during this period.
In a note to investors, included in the VentureBeat report, Cohen noted that previous marketing budgets have anticipated the release of other Take-Two Interactive headlines, including Red Dead Redemption 2.
“We don’t know exactly what to read in this evolution, but we note that this information accurately predicted the launch of Red Dead Redemption 2 before the announcement of this game.», Can be read in the note. “Management has spoken with great confidence of the pipeline over the next five years and the performance of existing live services has been excellent. However, the calendar for the next Grand Theft Auto remains the most important for investors, especially with a title that has reached historic heights“
If this forecast is correct, we expect GTA 6 to be released between April 2023 and March 2024. Originally, this release was to take place in fiscal year 2023, but has been postponed to 2024. If it is GTA 6 which caused this peak, this suggests that a delay has occurred – potentially due to the COVID 19 pandemic.
Take-Two Interactive has previously revealed that it has 93 “full game releases»Planned for the next five years. In a recent call for results (via GamesRadar), Take-Two president Karl Slatoff said the line-up is the strongest in the history of the company. According to Slatoff, 63 of these games are “basic gaming experiences“, 17 will be”basic or arcade games“And 13 casual games.
However, of these 93 games, 21 will be exclusively titles for mobiles, the other 72 arriving on PC, consoles and streaming platforms. But the most interesting statistic of this meeting is perhaps the fact that half of this range of games comes from existing IPs.
A basic gaming experience
This suggests that we could see GTA 6 in this five-year period, falling into the category of “basic gaming experiences”. A release date in 2023 would therefore certainly fall within this launch period.
During the call for results, CEO Strauss Zelnick explained that the publisher plans to smooth its financial results with “a handful or more of major new releases each year” And, it looks like the company thinks it has great success ahead. “With our solid catalog, with our live service offerings and with our annual outings, we can have great strength, even in a light year, even if it is not our goal to have a light year, and then do even better the year we are able to launch a number of titles, which is our strategy, and even better than that if we are lucky enough to have a successful title. And we also have someSaid Zelnick.
This is all just speculation yet and this increase in the marketing budget could be due to another factor. Until Take-Two Interactive or Rockstar Games confirms the official GTA 6 release window, or makes an official announcement of GTA 6, we can only speculate on the arrival date of GTA 6.