Google wants to impose its 30% commission on apps for in-app purchases


Google is on the verge of joining Apple in the face of the coalition formed by the applications, which deem anti-competitive the practices of the American stores requiring them to pay a commission for in-app purchases.

Android will no longer be the only exception to the rule. © Jirapong – stock.adobe.com

As Apple continues to be the target of a coalition front from app developers against its deemed anti-competitive practices, which impose a 30% commission on in-app purchases, Google may well join the camp. of the Cupertino company. According to Bloomberg, Google plans to update its guidelines by in turn tightening its rules for using the Play Store.

The goal: to clarify its terms of use in order to force application developers to use its billing system for downloads of integrated content, game upgrades and subscriptions.

As an open platform, Android allows multiple app stores. In fact, most Android devices come with at least two stores right out of the box, and users can install more. For developers who choose to distribute their apps on Google Play, our policy still requires them to use the Play Store billing system if they offer in-app purchases of digital products, a Google spokesperson said in a statement.

With this clarification, Google would thus justify the deduction of the 30% commission on purchases made from applications downloaded from the Play Store.

A delay to update its application on Android

The case of Google is a bit special: application developers, like Spotify or Netflix, managed to bypass store rules, by offering users to pay directly within the application with a credit card, instead of their Google account. A system on which Google had closed its eyes until then.

A deadline should be left to developers to allow them to update their applications to meet the new guidelines imposed by Google. According to Bloomberg, these apps should not be immediately removed from the Play Store.

Google Joins Apple Against Application Fairness Coalition

In-app purchases allow Google and Apple to generate billions of dollars in revenue, which is why the subject is so sensitive for the two American firms. By tightening its rules, Google would join the camp of Apple, which has been facing for several weeks a growing front against application stores and this rule of 30% of commissions, judged by its opponents as anti-competitive. Its name: the Coalition for App Fairness, created by Epic Games, Spotify, Match Group (Tinder), Deezer and other big names.

At the origin of the dispute, Epic Games, the publisher of the popular game Fortnite, opposed Apple this summer by offering its own integrated payment system. Apple ended up banning the title from its platform. Since then, it seems that the firm is trying to relax its guidelines. The American firm has thus agreed to suspend for 3 months the deduction of its 30% commission for paid events offered on Facebook, which allow SMEs to offer online courses (yoga, cooking, etc.).

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