Google justifies its 30% commission by its policy of opening up third-party stores


Google lets developers choose the app store of their choice.

Good news for Android application developers! © Jirapong – stock.adobe.com

While the controversy swells around the 30% commission imposed by stores on in-app purchases, Google announces that it will facilitate the installation of new applications from third-party stores, on the occasion of the release of Android 12, the next major version of its operating system, scheduled for 2021. Developers will thus be able to go more easily through stores other than the Play Store, such as the Amazon App Store, the Samsung Galaxy Store or the Huawei’s AppGallery, as it used to be.

Google leaves the choice of stores to developers

In a blog post, Google wanted to clarify its terms of use of the Play Store for app developers. The American firm thus advocates openness and continues to leave the choice to developers to submit their apps, in order to guarantee equal treatment for all applications, owners or third parties, on its platforms.

We believe that developers should have a choice in how they distribute their apps and that stores should compete for consumer and developer business. Choice has always been a fundamental tenet of Android, and that’s why users have always had control over the apps they use, whether it’s their keyboard, messaging app, or phone store. applications, says Sameer Samat, vice president of Android and Google Play products.

With this open stance, Google is letting each Android app store decide its own business model. Developers who have already submitted their app to the Play Store, or those who prefer to continue using the official store for reasons of stability and data security, will have until September 30, 2021 to update their app, in order to comply the store’s billing conditions, namely the payment of the 30% commission on in-app purchases.

Barely 3% of developers affected

According to Google, this policy has little impact on developers. ” Less than 3% of developers with apps on the Play Store have sold digital products in the past 12 months, and of that 3%, the vast majority (almost 97%) are already using Google Play billing “, Continues Sameer Samat.

Apps such as Netflix and Spotify, which recently joined the anti-Apple coalition for app fairness, are believed to represent less than 1% of developers offering a title on the Play Store.

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