Facebook launches Shops to bring more businesses online during the pandemic

Facebook is giving new impetus to electronic commerce. Today, Facebook again tried to involve “small businesses” in a system called Facebook Shops, a way for companies to create free storefronts on Facebook and Instagram.

With this system, businesses will be able to sell items directly on Facebook or connect to their third-party website. They also introduce a more complete Instagram Shop experience in the very near future. Facebook suggested that this is part of their efforts to work more closely with partners like Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics.

In a live stream, the company’s CEO, Mark Zuckerberg, said developing electronic commerce would be important to start rebuilding the economy as the pandemic continues. “If you can’t physically open your store or restaurant, you can still take orders online and send them to people“, did he declare. “We see a lot of small businesses that have never had an online business go online for the first time

The launch of “Shops” comes as orders for home products linked to the COVID-19 pandemic have resulted in record sales for e-commerce companies. The pandemic has also been devastating for small businesses, with a third of them saying they have shut down in a Facebook survey and the small business roundtable. In addition, 11% of them say they could go bankrupt in the next three months if the current situation continues. But, online sales have been a positive for small businesses.

Facebook positions this system for updating its ecommerce ecosystem as offering small businesses “the support they need” The brands listed above, said Facebook, “help small businesses build and develop their Facebook stores and use our other business tools” The company will start to Deploy Facebook Shops today in the United States. If you want to get to the heart of the matter, take a look at the article on privacy issues for Facebook Shops, and stay tuned.

Cash for Facebook

Similarly, later in 2020, there will be a new tab in Instagram, which will look like a shopping bag. You will therefore have the “Profile” button, “Home”, “Search”, the “More” (to add a new photo / video from Instagram) and the “Shopping bag”. This will take you directly to Instagram Shop.

This should actually make Instagram the money and trade focused monster that we always knew it could be. At least since Facebook bought the company, right? This week’s Facebook release also mentions connections to WhatsApp for messaging so that the whole family of Facebook-owned businesses can embark on the adventure of profit, with your products at the heart of it all.

If stores are free to create, they could create large new business opportunities for Facebook in the advertising field, payments and other services. Businesses will be able to buy ads for their stores, and when people use Facebook’s payment option, they have to pay.